Steps To Write A Prefect Sales Letters

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Before you write your eBook, you are going to write the sales letter first. The main circumstance you are writing your sales copy before you ever write a word in your eBook is because it has not in fact being release out yet, which signifies there is completely no limit what you can write in your sales letter. The sales letter does not fit the eBook, it is the other way around.

Now you can explicate exactly what your eBook will display to the potential consumer. There are no limitations on what you can write in the sales letter. When the sales letter is completed, you can then incorporate all the ideas you have come up with into your eBook

Your sales copy must do the following 3 things:

Get the emphasis of the prospects

Communicate the pros of the product

Persuade the prospects into the desired action

Remember the most crucial part of your page design is your actual sales copy. A fancy website and graphics help but the secret is in the words used.

Sales letter Structure:

Header/Title

Promises

Testimonial

Info product

Benefit

Bonuses

Guarantee

Summary

You should use this structure for your sales copy. If you verify out the best sales letter they will all go after this formula.

1. Header

The main function of the header / title is to grab the reader’s emphasis. The header should be display in a large, bold font. This demands your potential customer’s emphasis and intrigues them to read in addition on. Include your logo or eBook cover, discussed later on, more or less the header. If you header is not well designed you run the risk of losing the potential consumer straight away. invest time establishing your header.

2. A Promise

This section promises the potential consumer an enormous benefit that is almost too good to be true. It is ok if it is a bit too unbelievable the testimonials will pay attention of that. Here is an example of such a caption, Discover the 5-step affiliate programmed can develop your income by ten,000 a month

3. Testimonials

In this section, you include testimonials that old / new clients have sent you about your product or service. You probably do not have any clients yet so email some potential ones your eBook free in exchange for a testimonial. When you do start offering, you can constantly ask a new consumer for one.

Now the testimonials page has assured the potential consumer that you can fulfill the promises you generated in your header also you have obtained a bit of trust from your potential clients so whatever else you tell that goes after the testimonials page will be recognize as true. This is the circumstance why the testimonial is place at the highly rated to gain trust right away, where if it was place at the bottom after presenting some good sales copy it may be already too late.

4. Info and product

In this section, you will give info on what your product or service is about. You should show your clients list many difficulties in this field. Agree with the clients on how exasperating these problems might be and how you, yourself dealt with these difficulties. The secret is to show the person that you have a deep understanding in this field and you are a professional on the subject. That is very important.

Next, you must introduce your product as the solution to the problem. Then you must have an adequate eBook cover design. This is critical. Many people have never bought an eBook so you must give them some idea what exactly they will be buying.

5. Benefit

This section is telling your potential consumer of the benefits they will receive from buying your product. Show your potential clients the enjoyment they will get from utilizing the product. Give them as much information on your product as you can. Use bullet points to emphasize the benefits. Put in another testimonial just to remember the person that it is all right. Keeping their trust is very important.

6. Bonuses

This is a powerful strategy used to expand sales. This includes free bonuses with the buy of your eBook will expand the perceived value of the eBook. Likewise, a deadline on bonuses is also a good alternative to speed up consumer buys. Bonuses also decrease the risk of cash back returns.

7. Certification

Offering a certification to your potential clients takes the risk off their shoulders. A good certify are the final bits in the jigsaw that will commit the person finally buying the product. The arrangement is such that if the consumer is not glad with their buys then can get a full chargeback. You must reflect that many of your potential clients will be “first timers” therefore, a certification puts their minds at ease. Guarantees might be 30 day, 60 day, or lifetime; however, such guarantees must be back up with an exceptional product.

8. Summary

This is one of the most crucial steps in the sales letter; this is where you close the sale. In a section you must include your most appealing benefit and in the end ask for the order, because if you do not they will not. In the end, make it easier for them to order like an “order now” button shown below.

9. Sales Letter Generator

Only use this if you are willing to spend some money. You could like to check out this piece of software that in fact writes the sales letter for you. All you do is answering the questions it asks and you will receive your sales letter.

10. Credit Card Transactions

Finally, you will require finding a credit card processor later on, so your eBooks might be order. This includes Clickbank, have a set of rules that you must abide by to use their software. It contains putting a definite amount of details in your sales letter and product delivery page so your credit transaction firm can accept you.

So here they are, you must provide on your sales page:

Detailed description of your product

Buy now link

Explain how the product will be delivering

Mention how long the delivery will take

Remember these are rules not tips. Therefore, that is everything you need to know on how to write your sales letter, here is a fast summary, we require to:

Write the sales letter before the eBook

Sales letter structure must have , header, promise, Testimonial, info and product, benefit, bonuses, certify and summary

You can have your sales letter generated by Sales letter generator

Certain set of rules should be included in the sales letter for the aim of the credit card transaction firm.

The 10 Steps Of Car Salesman Training

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When you become an auto sales person, the dealership where you are starting your sales career will typically provide some sort of car salesman training. This training will teach you everything you need to start selling vehicles regardless of you ever having any sales experience. Every car dealer has a certain selling system that they teach their sales people which may consist of 8 to 12 different steps. Overall the car sales systems are generally the same with some of the steps get combined and other dealers drag them out.
I will use a 10 step system to illustrate the steps and the reasons for each step in the car salesman training program so you can see the importance of each step. The sales systems that auto dealers use to train car salesmen is not been put together haphazardly, there have been years of study and research done to create an atmosphere that is conducive to buying a car.

The Car Salesman Training Steps

1. Meet and Greet: This is the introduction of the car sales person to the potential car buyer. You shake hands, exchange names and try to get comfortable with each other.

2. Discovery: This part of the car salesman training is where the sales person will ask the customer questions and try to understand what they want, such as options, colors, new or used, price range etc.

3. Choose a Vehicle: This is a critical step because if you put them in the wrong car you wont sell them no matter how good a car salesman you might be. This is where the car salesman training can make a big difference because you must be sure to choose a vehicle in their price range they actually like and want to drive home.

4. Why Buy Today: After selecting the right car it is time to tell them why they should buy it now. It could be any number of reasons depending on the car. It could be special financing, other interested buyers or the big sale that is going on.

5. Walkaround: During your car salesman training you will be instructed on how to do a proper Walkaround which is exactly what it sounds like. You show the customer all of the features and benefits from under the hood to the interior.

6. Test Drive: You car sales training will also show you the key points of taking your customer for a test drive while you have the potential car buyer focus on the areas or options that are important to them.

7. Negotiation: You learn how to present numbers and payments to the customer and overcome objections which keep you car buyer from saying yes.

8. Closing: Now its time to close the car sale. There are many different car sales closing techniques which you can use to close the car sale which are based on the type of customer you are selling.

9. Delivery: The car salesman training will take you from doing paperwork to greeting the car ready for delivery and introducing your customer to the business manager.

10. Follow Up: The final step of any quality car sales training system includes following up with your customer. It is important to have a happy and satisfied customer so they will return and buy more cars over the years.

As you can see, there is much more to selling cars than driving cars and collecting checks. Each step of the car salesman training is quite involved and could cover all of the word tracks, sales scripts and psychological factors that are involved in selling cars professionally.

Jumeirah Group Announces New Appointments For The Sales Team At Their Dubai Hotels

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The Jumeirah Group has announced the appointments of several new sales team members in the city of Dubai.

The Dubai-based company specialises in operating luxury properties for travellers seeking luxurious Dubai holidays as well as hotels and resorts in major cities all over the world including London, New York, Shanghai, the Maldives and Frankfurt.

It has been revealed that Daniel Weihrauch will be joining the hotel group as the new Director of Cluster Sales in Dubai. Weihrauch has worked within the luxury holidays sector for years and previously held roles at Kempinski Hotels and Resorts in Germany and Jumeirah hotels in Dubai and New York. His most recent role was at IHG, where he worked as the Director of Sales and Marketing at InterContinental Phoenicia Beirut in Lebanon.

The Austrian national, Katja Graf, has been promoted to Director of Sales Leisure in Dubai and has 10 years of experience in the hospitality industry in Europe and the Middle East. She previously worked for the InterContinental Hotels Group in Vienna and Dubai and she was the Business Development Manager for Atlantis, The Palm Dubai.

Olinda Morais is the new Director of Sales, Groups & Events Conversion, Dubai and she has worked for Hilton in France, Brazil and Venezuela, as well as the Madinat Jumeirah The Arabian Resort.

Jan Kaspar Rienermann has worked for the Jumeirah Group since 2005 and is the new Director of Sales, Groups & Events, Dubai. The German national was the Cluster Associate Director of Sales for Jumeirah Hotels & Resorts in 2009.

Jad Doumet is now the Director of Sales, GCC & Government, Dubai and he has plenty of experience working for Dubai hotels after his time at the Armani Hotel, Dubai as the Director of Sales; Crowne Plaza Dubai as the Director of Sales in 2009; and InterContinental Dubai Festival City as the Senior Account Manager.

Jumeirah boasts a portfolio of upscale hotels, resorts and high end properties for luxury holidays in Dubai and cities across the world.

Some of the groups most famous hotels in Dubai include the Burj Al Arab with its iconic ship sail structure, fleet of Rolls Royce vehicles and 24-hour butler service; Jumeirah Emirates Towers with 400 rooms and suites, 15 bars and restaurants and private beach access; and Madinat Jumeirah the Arabian Resort with two boutique hotels and Courtyard summer houses, 44 restaurants and bars, and two kilometres of pristine private sandy beach.

Is Educating A Sales Prospect A Bad Idea

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Companies spend thousands of dollars every year building product knowledge “Universities”. They send their sales people to these product schools to learn the features and benefits of their products. They have them go through the process of becoming “product” experts, with the hope that the expertise they gain will propel them to sales success.

Unwittingly, they promote and fund a process that ends up creating “non supportive beliefs” in the minds of their sales people that can actually inhibit their success and lose them both sales revenue and profit margins. Those beliefs include the following:

Disseminating product knowledge to my prospect will build my credibility and make sales.

In order for the prospect to understand the value of my offer I must educate them.

Unfortunately, we have found this type of thinking, or “non supportive beliefs”, end up creating very difficult selling problems. Once we understand the problems these non supportive beliefs create we can begin to change both our thinking and behavior that will lead us to greater success in sales.

Although being credible to your prospect is important , we believe that having them trust you to provide a solution that will limit the risk they take in making a decision to buy from you is much more important. The way you build that trust is by demonstrating to your prospect, through a complete understanding of their problems, that you reduce the chance of making a mistake in the recommendation you make.

Logically, to gain an understanding of what your prospect needs, would require us to ask questions. Through your questions, you gain a greater understanding of their situation and thereby lower the risk of making a recommendation that is inconsistent with what they need. Asking questions about typical problems and understanding the impact they have on your prospect is much more important than giving out information.

Also, we have found that educating your prospect about your value allows them to use your information and recommendations as a way to “shop” you against the competition, frequently building RFP’s and RFQ’s around the unique value you have educated them about. This “shopping” model allows them to get competitive bids built around your recommendations that literally extinguish your value and end up creating sameness. This “free consulting” is particularly frustrating and damaging to our technology and intangible service customers.

Educating your prospect may make you feel good but it will end up being your downfall. It’s a dead end street that will force you to define your difference by a low price!

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How To Record Sales Tax Items In Quickbooks Bookkeeping Programs

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Our small business accountants from Presti and Naegele try to answer as many questions from businesses and individuals as they can. This includes answering questions posted in Yahoo Answers, regarding different functionalities in QuickBooks bookkeeping programs. As we provide tax services as well, our personal favorite questions are the ones that are related to both taxes and the accounting business software. And in time we had come across a couple of interesting questions regarding sales tax items, which I thought to share with you, maybe youll find it helpful.

Question: How do I put in the most common sales tax item if I use services?
Answer: Sales Tax items are used to determine the tax rate and who you make the payment to when you collect sales tax. For example, here in New York I would setup an item called NY Sales Tax with an 8.875% rate payable to New York Department of Taxation and Revenue.

If I need to collect sales tax from other locations (like Philadelphia, for example) I would create a new item with a different tax rate and payable vendor name.

If you do most of your sales under one code then you set that as your most common sales tax item. This will be the default when creating a new sale, but it can be changed if needed. Since most of my clients are in New York, I would set NY as my most common instead of Philadelphia.

When you go to pay your sales tax, QuickBooks accounting business software groups together all of the taxes that are paid to the same vendor. In my case, I sometimes have to collect 8.875% from people in Manhattan, but only 8.675% from someone in Long Island. Both are still paid to New York State Department of Taxation however.

To pay sales tax, go to the Vendors menu, select Sales Tax, and then Pay Sales Tax. QuickBooks bookkeeping programs will list all your different tax items with the amount that you have collected. You place a check next to the sales taxes you are going to pay. If you selected two different tax rates that are paid to the same vendor (the 8.875% and 8.675% in my example) it will create one check for the total of both sales tax items. If I also selected the Philadelphia tax item, it would create a separate check for that vendor as it gets sent to a different person.

Depending on your business, you may need to collect sales tax based on where your business is located or based on the location of your client. You should ask an accountant to verify when and how much tax you need to collect.
Question: How to pay monthly taxes on QuickBooks Pro 2012?

Answer: First you will need to enable to preference for sales tax. To do this:
1. Go to Edit menu > Preferences
2. Select Sales Tax from the list of preferences, and click on the Company Preference
3. Select Yes for the option: do you charge sales tax
4. Select the most common sales tax item you use.
5. Then select monthly under the option for: When do you pay sales tax.
6. To start paying sales tax, Go to the Vendors menu, choose Sales Tax, and then click Pay Sales Tax.

Do you have any other tax related questions for our QuickBooks advisor team?