SEO Copywriting Makeover Good Rankings but No Sales Part 2 of 2

By blogger on

by Karon Thackston 2004-2005 http://www.copywritingcourse.com

In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you’ll see how several changes helped maintain this company’s good rankings while improving their site’s lead generation abilities.

The Rewrite

My first thought with the rewrite was to stop making “trust and urgency” the undertones and instead make them the obvious focal points of the copy. As usual, I started with the headline. The previous headline was:

When every second counts, turn to Top Security, Inc. who has been securing Orlando / Central Florida homes and businesses for 689,453,910 seconds.

I wanted something more direct so I changed the headline to:

Top Security, Inc. of Orlando Security Systems From a Trusted Neighbor

This included one of their keyphrases and also made it perfectly clear this company was local and trustworthy.

For the introductory paragraph, I wanted to get the visitor’s attention and hold it long enough to make a point: That security is something you need to think about now, not later. I opened with the following:

“If only I’d called you sooner.” “I never thought this could happen to me.” These are just a few of the many comments we have heard from our customers in Orlando. Security systems suddenly became a top priority for them, but not until after they’d experienced a frightening break-in or a devastating fire. After these disasters, our Orlando neighbors were convinced that burglar alarm and security issues should be a forethought, not an afterthought.

The copy does not beat the visitors over the head with the fact that they could be hurt, face losses, or experience some other frightening situation. It simply plants a seed of “what if” and moves on.

This section of the copy also lends support to the keyphrases Top Security wanted to rank highly for. Because “Orlando Security Systems” can be an awkward phrase to repeat, I split it up in several instances to help the flow of the copy stay natural.

The remainder of the page speaks to the facts that Top Security is local, has longevity in the community, is right around the corner, and offers several other benefits national security companies simply can’t (or won’t). Benefit after benefit is listed and explained in order to drive home the fact that a local company can – and will – provide exceptional service. You can see the current version here: http://www.copywritingcourse.com/topsecurity-current.pdf.

All throughout these sections of the copy, keyphrases are reinforced in the copy. When applicable, keyphrases are used in bold phrases or others that include special formatting. However, I never forced keyphrases someplace they didn’t fit just for the sake of doing it. Keyphrase placement has to meld with the copy, not overpower it.

The call-to-action for the home page was simple. It asked three questions dealing with the biggest complaints about home security that users or potential users have regarding dependability, false alarms, and price.

The Results

The high rankings Top Security had prior to the SEO copywriting makeover were retained for most terms and even increased for a few others. While that’s great, what’s more important is that lead generations from the site increased, which gave Top Security, Inc. a broader customer base and the potential to make more sales they previously would not have been able to make.

It just goes to show that, even if your site has high positioning, copywriting can play an incredibly important role in bringing growth to your business. After all, what’s the point of having good rankings if you have no sales?

Karon Thackston is a veteran copywriting pro who specializes in SEO copy. If your copy isn’t getting results, let Karon teach you how to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest ebook -How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)- at http://www.copywritingcourse.com/keyword.

Sales Territory Map- What Is It

By blogger on

Sales Territory Map is something which helps in more than one ways. Businesses all across the world heavily depend on sales map and sales territory map. In simpler words since businesses run on data, it needs to be taken special care of the fact that they are formatted in the right way.

There are sales representatives who make sales which keep the business going. They with their sweet talking convert potential customers into customers and then this is how the businesses run. If the representatives are successful in making sales then the business flourishes.

It is to be added that sales rep map is an inevitable part of the business. This is because these representatives are an asset to the company and the company needs to keep a track of its employees. Plus these maps will also give a fair idea about which areas need specific focus. Particularly US being such a huge country the USA territory map needs to be planned in a proper way. So US sales territory map is an important part of such a trade.

A little about how to design an interesting Sales Territory Map would be to make it look interesting. You can design it in such a way that t should have the data but in an attractive way. It should have an appeal that everyone should like it. You can use different colors to make it look exciting but remember to make them look sober. Highlight the territories and emphasize on the areas that need more specifications.

In continuation to this what can be said is that you can also make these maps customized. This is needed as your superiors or anyone can edit them. For this you need to be very careful while formatting a map based on sales. You need to jolt down everything in details in a small area and you have to very cautious while doing so.

Of course there are benefits of these maps. They can help increase the sales of any business. It can also help you in cost cutting. All this will give your business an edge in a way that you want. These maps will improve your business from all corners. You can also get ahead of your competitors as well. You need to understand the importance of these maps and only then you can format them properly.

It helps in keeping analytical data in place. Not only this, business houses across the world work on numbers that need to be maintained all through. Hence what can be deduced is from all this is that Sales Territory Map is very much an important factor in order to run a successful business.

Honda Used Atvs Sales Market In Usa

By blogger on

ATVs are the vehicles that are the off-road vehicles and also are created for making fun and having adventurous experience from the rides. USA is having the largest users of ATVs but recently the sales of new ATVs has gone down steeply due to many of the reasons like Recession, stiff competition from the used ATV industries and also the lower purchasing power of the people. The increasing unemployment ratio is also the major cause of lowering purchasing potential. But the lower standard of living has not affected the popularities of ATVs and therefore people are turning more towards the used ATVs for sale industries.

There are many of the benefits in buying the used vehicles as they can be earned quite cheaply, the better and smarter brands can be bought in the budgets and also the buyer can enjoy the buying with the wider selection range that is offered by multiple used ATV dealers all across America. There are many of the models and makes that are sold in the used markets but according to last year survey and also the numbers of these years sales, used Honda ATVs are leading all the other brands in the sales of used ATVs. Honda is one of the most powerful and technically superior names in the automotive world. There is many of the specialties attached to these ATVs and are offered with greater extensions to the buyers as well. Here are some of the most attractive points of used Honda ATVs that are pulling the buyers and ATV lovers towards buying.

* The widest experience
Honda is the name one can blindly rely upon as the engineering quality of Honda is always more than superior. The company is leading the production of Trucks, Cars, SUVs, ATVs and last bit not least the Motorbikes. The experience of the technical persons of Honda is outstanding. Any of the vehicles rely mainly upon the engine quality and Honda is offering one of the best engine qualities to the auto lovers. The engine production is the foundation of the company and this Japanese company is leading the engine manufacturing in the world. Such caliber in engine of Honda ATVs are attracting the ATV lovers and persuading them to buy these vehicles.

* The widest range
Honda is quite famous for offering widest range of ATV models. There are many of the utility models and sports models offered by the company. The TRX models of Honda are quite popular in the truck lovers and having longer lasting features. Also the popularity and demands of Honda ATVs are quite huge which has made the Honda lovers more aggressive and attentive. These varieties are making the selection process of Used ATV quite better and where there is better selection, there are better sales, is the thumb rule of marketing. Thus, the Honda lovers can have their best selection area in these categories of used models.

* The cheaper prices
The Honda ATVs are having higher potentials and are offered cheaply due to wider sales. The larger sales make per unit cost lower and the Honda ATVs are therefore offered cheaper than any of the other models of the same category. These cheaper new ATVs make the used ATVs further cheaper and therefore the used models of ATVs are available quite cheaply with the Honda models. These cheap prices are the biggest attraction for the buyers and the buyers can get the most beneficial deals of one of the worlds best brands in ATV models with greater pride and prestige.

These are some of the most fascinating features of Used Honda ATV models and these typical reasons are making them more popular in the lovers which made them leaders in Used ATV for sale industries.

Test 000-080 System X Sales Fundamentals V7

By blogger on

System x Sales Fundamentals V7
This exam changes all past System x Sales Fundamentals and will be modified as new items and features are provided. This examination will confirm the skills of the customer experiencing System x Sales professional. At least six months effective Sales experience is predicted. The effective applicants will have working information of the System x and x86 server product family such as M4 and generally experienced set up IBM and aggressive items, The effective applicant must have efficient information of storage and marketing options, and IBM and generally experienced system Systems, system management, and Systems.
This qualification needs one test:

000-080: System x Sales V7
Test information
40 questions will be asked while the time allowed is 60 minutes or 1 hour during the test 000-080. Minimum 70% marks are required to pass the IBM test 000-080.
The variety of concerns will differ regularly.
The required passing score will regularly differ based upon the variety and difficulty of the concerns presented.

Exam Topics

Area 1 – Collecting Requirements

Understand market environment for System x household and other x86 hosts
Explain System x household (i.e. – great volume hosts, powerful hosts, and BladeCenter)

Explain at a very advanced stage commonly happening relevant products (i.e. – PureFlex, Marketing, and Storage)
Relate customer specifications to System x household features and the relevant competitive advantages.
Compare the System x Server household such as the latest declared IBM x86 hosts to opponents, previous System x hosts and connect the business value to customers
Explain complete price of possession such as complete price of purchase, energy-efficiency, power and cooling, back and forth interface, and systems management.

Explain virtualization and reasoning computing

Explain at a advanced stage IBM More intelligent Computing

Area 2 – Recommend Solution

High stage information of common path from current to suggested servers

Select and use basic presales resources (i.e. – xRef, Aggressive Sales Device, Quick Remedy Device, Settings and Choices Information (COG), configurators, SSCT, Azure Skyline and ServerProven)

Explain at an innovative stage innovative presales resources (i.e. – ATS Hosting server Relief Study, Alinean tool, Power Finance calculator, Interoperability Information, x-config).

Select and use appropriate assistance framework (i.e. – Techline, Compete line, ATS, FTSS, Business Associate assistance, and Supplier support)

Explain at an innovative stage other assistance available (i.e. – BPICs, Facilities of Quality, Financial institution Share, Briefing Centers)

Discuss the total solution (i.e. – software, storage, record, holder and holder alternatives, changes, services, exercising, marketing, SAN, and other options).

All qualification examinations are based on experience in the Job Part Explaind for the examination. Realization suggested exercising, and evaluation of guides and referrals guides is one part of test planning. However, it does not ensure that you will efficiently complete the qualification examination.

Courses and guides are provided to help you get ready for the qualification assessments. Please find the suggested exercising course below; you may take the educational setting course or the online course. You may also evaluation the System x referrals linens and the list of Red Books below for details.

Achieve Sales Breakthrough with Sleight of Mouth NLP

By blogger on

A growing number of salespersons are turning towards NLP or Neuro Linguistic Programming for aid in getting advancements in their sales volume.

While many considers Neuro-linguistic programming with the intention to establish better rapport with their prospective customers, many are in fact trying to find guidance on how they may take on as well as conquer sales objections much more proficiently.

A number of sales authorities stated that it usually requires 9 -Nos- to realize 1 -Yes- and that -bane- generally seems to cling onto several salespersons just like superglue as long as they could remember.

Although some people might have long -gave in to their destiny-, others are motivated to show to the world that getting more -Yeses- seriously is not strictly a number game. These people know that when using the correct resources at hand; they are able to dramatically help to increase the number of -Yeses- in their sales attempts.

Together with anything else in this world, attaining outstanding sales results just isn’t dependant on the number of -Nos- you can get. That is a self defeating prophecy. Rather, it is about utilizing the suitable resources to switch the -Nos- to -Yeses-.

In Neuro-linguistic programming, there are actually a variety of linguistics tools you can utilize to assist turn your potential clients’ objections into your business opportunities. For everybody who is intrigued in attaching this powerful tool into your selection, continue reading…

Precisely What Is Sleight of Mouth?

Sleight of Mouth is in reality a system of language patterns developed by Robert Dilts for usage in persuasion. Modelling the flawless argumentative and persuasive abilities of Richard Bandler (co-founder of Neuro linguistic programming), Dilts was therefore able to come up with an overall of fourteen original patterns of Sleight of Mouth to support salespersons to better handle objections and obtain awesome sales records.

And listed here are 5 of the 14 patterns:

1) Reality strategy: Challenge the belief based on the fact that certain principles occur from specific perceptions.

Objection: Taking NLP courses can be very expensive.

Sleight of Mouth: Just how did you get to that realization? Maybe you have purchased a good NLP training course?

2) Meta frame: Challenge the foundation guiding the idea, in lieu of the assumption.

Objection: There you are, late again, and that means you don’t love me.

Sleight of Mouth: How can being late equal not loving someone?

3) Hierarchy of Criteria: Challenge the belief based upon more important considerations, indicating something more important they ought to be viewing

Objection: Your merchandise is highly expensive.

Sleight of Mouth: And that means you would prefer to compromise quality for cost?

4) Redefine: Employ similar phrases to convey a similar thing, making sure that the effects is changed.

Objection: It is against my integrity to perform this kind of thing!

Sleight of Mouth: You’ve got too strong an attachment for self. There is no need for you to connect your personality along with every single actions you are taking in life.

5) Timeline: Challenge the assumption on such basis as how long it is true.

Objection: The real estate business is the greatest business to adventure into now!

Sleight of Mouth: Very good. Will it still be the ideal business to venture into the coming year?

Now you know – selling needn’t be difficult. When someone lets you know otherwise, you can be assured that he / she has yet to know about these 14 Sleight of Mouth Patterns – and that is absolutely very good news for you personally.

-…the Sleight of Mouth is a technique that world-renowned success coach Tony Robbins often does on stage, but never teaches-.

** Sales manager of Robbins Research International

After having understood the 14 Sleight of Mouth Language Patterns, shhhhh….. keep them to yourself. You won’t want too many folks to know about this, will you?