An ecover isn’t important to generate good sales. It’s critical!

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During my 10 years as an ebook cover designer, I have seen hundreds, maybe thousands of ebooks, and sales pages. Some of these sales pages get a conversion rate of 4-5%, while others struggle to make .5%. Sometimes, it is the sales copy that makes the difference. But a good ecover can play it’s part as well. Often, conversion rates can be doubled, or tripled, simply by upgrading from a poor quality cover, to a sharp, crisp, polished one. A Custom Made E-Cover Will… -Increase sales of your product -Give a professional look to your book -Display your goods in the best possible light. A picture speaks a thousand words. No doubt you have heard this many times before – “people judge a book by its cover”. Even though your e-book is an electronic download, people still want to be able to look at a cover. Images can be more powerful than words. Think about the last time you visited a page with an e-book for sale. What was the first thing you noticed? The headline, or the ebook image beside it?

Thinking of using a cover generator?

Sure, you can buy software to create ebook covers. There are 3 drawbacks to doing this.

1. They all have a “sameness” look to them (is there such a word as “sameness”? Well, if not, there is now). 2. The covers can look fuzzy and blurred. 3.And the most important element of all can’t be supplied – graphic design talent!

So What’s The Difference between A Cover that Converts Well, And A Cover That ConvertsEXCEPTIONALLY Well?

There’s no doubt that some covers convert better than others – regardless of the sales copy. The two should work together, combining to form a strong “buy” impulse. When they are in tune with each other, the whole becomes greater than the sum of the parts.

Here’s a hypothetical example. Suppose you have a cookery e-book – a great one with killer sales copy. How do we create a cover that “does the business”?

It’s All In The Mind

Colors affect emotions. There can be no argument about that – how many designers take time to explain that to you? Yes, you need a quality looking cover, and yes, the title and images on the cover are also very important.But colors affect the subconcious, they can create feelings that we are not even aware of. They can be an extremely powerful selling tool – or they may give an unwelcome effect if used incorrectly.

So….back to out cookery book. Firstly, who is the book aimed at, men, women, or both? Why would I want to know that? Well, orange can stimulate appetite, amongst other things (Red can also do this). So at first glance, incorporating this color in the cover can only be good! But orange is a color prefered by men – it is one of the least prefered colors of women. So if the book is aimed at both men AND women, then careful use should be made of the color orange. Perhaps a white backgound used to highlight a good looking recipie, and orange for the bindings.

If on the other hand, the book was aimed at MEN in the kitchen, then the title may also be orange.

Green would NOT be a wise color choice in this instance …while it has associations with freshness and good health, it is more likely to invoke some of its negative qualities. And an underlying feeling of guilt and nausea can be one of them. Definitely not the feeling you want to stir with regards to your cookbook!

So take the time to get a high quality cover made for your ebook. After all, you have gone to a lot of time and trouble… why let yourself down at the final step?

Fitness Equipment Business – Commercial Cardio Equipment, Training For Sales Force

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The fitness equipment for commercial purposes and used to find in the gym more often, hotels, rehabilitation centers and other shopping centers are designated as commercial fitness equipment. You can find a variety of commercial quality equipment in the gym business, the types of heavy equipment, that are durable, stable and found a better efficiency of the low duty in places such as hotels and lodges respect. Based on the types ofExercises that offer, these devices are usually in different types, such as cardio, strength training equipment, weight machines, etc. classified
Commercial Fitness Equipment Gyms able to:
Cardio equipment is a common scenario in any commercial gym. The sports equipment that can be used for cardiovascular exercises such as cardio machines are called. These cardio exercises are the ideal solution for a healthy heart and lungs. As a leading providercommercial fitness equipment, gym equipment cardiovascular Home offers classification suitable to be used for commercial purposes. It is used for jogging, race walking and fast types of cardio, a treadmill is a must for any commercial gym fitness equipment. At Global Fitness, we offer different types of commercial range of options to control treadmill speed and slope, that change to be set for operation at different levels of intensity. If you are looking for a low-impact cardioTraining equipment for your facility may not have the best of our quality commercial Cross Trainer great cardio workout without any strain on joints. Rowing machine, exercise bike, step aerobics are some of the best examples of our commercial fitness equipment for sale which are available at affordable rates, cost-effective solutions for business needs equipment for the fitness center business at any time.
Force commercialHome gyms:
The equipment normally used for muscle strengthening, body-building purposes and personal use, is defined as power devices. At Global Fitness, we offer a wide range of commercial equipment can force that kind of long and perfectly durable power rack or squat rack as an ideal opportunity for a safe free weight workout with a barbell, with no restrictions on the movement of equipment such as Smith Machine to be prescribed. Strength training is a hugeOne way to increase your fitness level. Available in the bench press, incline and decline benches weighing our options are best for different strength exercises that are impossible without a bank. Kettlebells, barbells and dumbbells are available in different weight classes are the perfect opportunity to http://www.worldfitness.com.au strength-training equipment, professional gym that all owners should decide on its suitability. Medicine ball training is one of the oldest forms of resistance andFitness training. Often used for rehabilitation and strength training, this exercise balls are a great way to exercise every part of your body, whether upper, lower, or core. And ‘now available from the great weight and size of medicine balls in www.worldfitness.com.au to their height and purpose of the exercise they want to do with tightening balls to choose. Punching bags, boxing gloves, claws, headgear for the equipment’s durability and cost-boxing you can easily explore the listFitness on the site of the world market.Recommend : precor cross trainer pilates gym

Sales Force Login

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Suffering from the market competition? Want to generate leads and improve your sales team? Synergy for Success has what you need!
In every sales team, motivation, reporting and building competencies are crucial for meeting objectives. To achieve this, our site, sales force provides you a sales force login, which offers an extensive range of products and services designed to add value and improve your organizations operations.
By going to our site, you can easily check out all of our products. One of our top products includes sales training videos. These videos provide you ideas and help you and your team develops skills to attain up sales and kick goals. The CDs may either be purchased outright or viewed by pay per view sessions for each of your team members.
We also provide motivational books written by authors who are famous for their motivation and sales strategies. In addition, we also provide motivation audio CDs, which can be downloaded and replayed on your Ipod or Smart Phone.
Also, our desktop software applications are a brilliant addition to the sales force tool chest of weapons you can use to track and forecast sales better, and handle objections logically. These applications are particularly designed for sales force team members.
By having your sales force login to our site, you can constantly monitor your training programs and observe developments in your team. With sales force login, you can be assured of an edge over your competitors and a noticeable improvement in your operations note all the vital aspects of successful selling.
In this competitive world, you can easily lose deals if your competitors are able to articulate and present better, much more if they are trained better than your team. These are just some of the many reasons why your team should be engaging in our training.
Our product range includes training videos, which will provide you support in developing necessary skills for your team. The videos come in CDs which can either be purchased outright or arranged for individual pay per view sessions for each sales team member.
We also offer motivational books written by world-renown authors, who are prominent speakers of motivation and sales strategies. To boost it up, we also produce motivation audio CDs which can be downloaded and replayed on your Ipod or Smart Phone.
Synergy for Success can create E-Learning modules for your team to assist in the course of the ongoing training and motivation programs of your team. This will said the sales manager in training of basic competencies and will allow the sales team to note the important aspects of up selling.
So why not have your sales force login and take advantage of our specialized products and let us assist you in generating up sales ? With just a sales force login to our site, your team will be assured of brighter and competitive sales figures. It is as easy as checking our site and checking out all the categories of our products. Let us help you achieve success!

Keys To Ensuring A Spectacular Sales Training Experience

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When it comes to creating and presenting a sales training session to develop your sales force, much planning is often involved to make sure that everything runs smoothly and efficiently. A well-developed sales force not only helps put your company in the spotlight, but increases your bottom line as well. There are at least eight important keys you should consider when designing your sales training programs.

Goal Setting

Setting goals for your sales training is as important as any other step in the process of pulling off a spectacular sales training experience. You need to set goals for what you hope your sales force training will accomplish and what you hope to present during the training meetings. Goals can be measured through aptitude tests and surveys at the end, which is a good way to make sure that everything was taught and presented.

Role-Playing

Interactivity is crucial when it comes to having effective, spectacular sales training programs. Role-playing allows your sales force team to re-create a practice sales presentation where one individual acts as the customer and the other as the seller. With role-playing, crucial steps in the selling process–such as rebuttals and persuasion tactics–can be practiced.

Multimedia and Audio

Presenting the sales training information by incorporating video, audio and other multimedia engage your sales force and break the cycle of just another training session. Internet videos that present helpful information about sales tactics, podcasts and audio from expert sales professionals a well as industry-specific presentations make your sales training more effective and interesting.

Motivational Speakers

Inviting motivational speakers that engage your audience and sales force serve to boost morale and re-enforce the selling atmosphere. Motivational speakers should be used as an integral part of all sales training programs to talk about how to be a sales superstars, the importance of the sales force and how to provide the best in customer service to each client.

Leadership Training

All sales training should include a segment on the importance of leadership and how to become an effective leader. Many successful sellers have charismatic personalities, highly effective interpersonal skills and great communication skills–all qualities of a transformational leader. Developing these skills and qualities is often crucial of sales people, and spending time on how to develop this aspect of your personality is important.

Teamwork Activities

This aspect of sales training goes hand-in-hand with leadership training, but allows your sales force to put their skills and abilities to use. Using teamwork activities with your sales force training program allows practical leadership abilities to develop and helps each sales person develop his or her quick-reasoning and problem-solving skills.

The Law of Attraction

The law of attraction focuses on changing your habits, beliefs and attitudes in such a way that you’re reflecting on the goals and reality you want to achieve. The power of positive thinking, believing in yourself and imagining what you want to happen are important lessons to teach during your sales training.

Setting Expectations

Designing effective sales training programs means that you have to set expectations for your sales force members. To have productive meetings, you need to require that everyone attend meetings on time, show respect to the sales manager or presenter and actively involve themselves to learn new skills and selling techniques.

As you can see, there are many important factors and keys that go into developing effective sales training programs. By carefully planning what you want your sales force to learn and implementing powerful, effective learning techniques, your sales force will improve ten-fold during their next evaluation.

Are Your Sales On Ebay Going Down

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If you are among the many who are just starting to learn how to make money selling on eBay then you probably have not run into the problem of having a sales decrease yet. However at one time or another most sellers do run into this problem. There will likely be little warning when it happens. All of sudden you will begin to see the sales of your key product decrease.

As with all businesses you can expect some sales fluctuation on eBay. But how do you handle sales declines that just dont return to previous levels? You want to know how to make money selling on eBay, yet no matter how hard you try sales just stay lower. When this happens it is time to conduct research. However, if the product is on the declining side of the product life cycle sales will likely never return to previous levels. You will need a new product as your flagship product if you are looking to grow your business. Understanding the need to identify a new flagship product is one of the keys regarding how to make money selling on eBay

It is time to really examine the product that you are selling. Possibly that product has just run the product life cycle. If that is true both sales prices and sales totals will continue to decline. It may be a slow decline, but if you want to know how to make money selling on eBay begin to look for other options. It is time to examine other possible products to add to your sales portfolio.

It is important to also examine the eBay marketplace. Has a new seller entered the arena? Are offers to sell being made at much lower prices than your own? Are there other changes in the marketplace? When this happens it is time to conduct research. However, if the product is on the declining side of the product life cycle sales will likely never return to previous levels. You will need a new product as your flagship product if you are looking to grow your business. If you know how to make money selling on eBay you know that you will need to respond to these new market conditions.

Was there previously a market influence that drove your sales? Was there a shortage of the product that has now been solved for example? Were there major manufacturer advertising campaigns in process?

If the marketplace hasnt changed, it may be worth continuing to sell your previous flagship product even if there is a decline in sales totals or prices. However, if the product is on the declining side of the product life cycle sales will likely never return to previous levels. You will need a new product as your flagship product if you are looking to grow your business. Understanding the need to identify a new flagship product is one of the keys regarding how to make money selling on eBay for the long term.

If your eBay sales decline for an extended period of time it is important to really examine the potential causes. To make money selling on eBay requires that sales growth must continue. Identify the problem and then respond appropriately.

To Your eBay Success!